Corporate Event Hint: (Don’t Forget the Music!)
Being home to a UNESCO World Heritage Site is an amazing asset for any destination. Barcelona has no less than nine World Heritage Sites. This is a corporate event destination with amazing credibility.
Are you planning a corporate event in Spain? You need to orchestrate a successful event that delivers on every level. Read on to learn how to take your event to the next level.
Corporate Event Management
Getting a corporate event right means balancing a whole litany of different sometimes competing factors. All the stakeholders have expectations and there are a million and one things to do. It’s important to get some focus.
Start by getting the venue right. The venue has to be the right fit for the event. That’s not just about size but also a great fit for the organization’s values, culture, and expectations.
Then you need engaging speakers. Either you recruit great speakers or the ones you have need coaching. They need to be able to carry their audience with them.
Provide opportunities for people to network. That’s why people are attending. By whatever means that is facilitated, don’t skimp on the time given to networking.
Have a clear vision for what attendees should be getting from the event. Craft the content to deliver that vision.
Provide opportunities for involvement. A Q and A session isn’t enough. It needs to be engaging, interactive, and involving.
Here’s how to make all this a reality.
1. It's Barcelona!
2. Communicate Quality
To make your corporate event successful you should be sure to have it communicate your values. That’s not just about what’s said by speakers or in your publicity material. You communicate so much more by what you do rather than just what your speakers say.
If quality is part of your corporate values then your corporate event should communicate quality at every turn. Take entertainment. Get it wrong and you let the whole event down.
It’s tempting to cut corners in the entertainment you arrange. A cheap DJ or band is just filling a gap between other more important items on the agenda. Right?
Wrong. Low quality, unprofessional acts let the event down and let you down. They undermine the quality message and let your attendees know that attention to detail is not important.
Recruit top-quality corporate event entertainment with a solid reputation and you’re saying that quality is important and that’s not only at this corporate event. It’s also important for the company, customers, and employees.
3. Involve and Engage
You know that involving people helps to engage them. You want them to do more than attend the event. You want them to commit to the messages.
Even though you know this, it’s not always obvious how to involve people. Sometimes people seem to attend events in a passive mode. They listen but don’t get involved and don’t emotionally connect.
Top entertainers understand this phenomenon. They are able to do more than play music. They excite, involve, and engage an audience. Just watch how a really good entertainer can get people up on their feet, singing along, and participating in the experience.
Set the tone for your event by having musical entertainment that engages people.
4. Build the Team
5. Make it Special
6. Make it Memorable
Your investment in a corporate event can be substantial. The attendees are investing their time and attention too. You need it to leave people with a lasting impression and that means making it memorable.
Does your current event agenda suggest that the event will leave attendees with a lasting memory of the event? If not, you need something that will mark out the event as different from the typical predictable corporate event.
Why not, while in Barcelona, have the event topped off with amazing music of the region. It will have a strong impact on people’s memory of the performance and also of the event.
7. Motivate and Excite
A corporate event should motivate and excite people. You need to lift people’s moods and morale as well as present them with a vision.
Exciting music, emotional songs, and dramatic presentation does just that. It’s difficult to be downbeat while the band is so exciting and everybody around you is responding to the beat.
Put It All Together
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